Music Live Event

REWIND ON A LESS NORMAL EXPERIENCE.

Less home office, more house groove. Let Europe’s top DJs bring the beat to your living room, powered by Defected Records and Opel Mokka.

On April 9, we celebrated the electrifying launch of new Opel Mokka with a Less Normal Experience. Opel teamed up with Defected Records – the most influential UK house music label of all time, dedicated to the finest house tracks, artists and festivals. Together we hosted a virtual dance party with six of Europe’s hottest DJs playing six hours of sizzling beats from London, Marseilles, Chicago, Berlin and our hometown Rüsselsheim. If you missed out, simply hit the link below and rewind on a Less Normal Experience.

WHAT THE LESS NORMAL EXPERIENCE IS ALL ABOUT.

People from all walks of life, together as one.
An inclusive virtual dance party partnered Opel Mokka’s Less Normal spirit with Defected Records’ mantra that In Our House We Are All Equal. Streamed live from iconic locations all over the world, this Less Normal Experience served six hours of international club hits curated by six world-class DJs from Defected Records.

A LESS NORMAL PARTNERSHIP.

What unites Defected Records and Opel Mokka.

The world’s already got enough normal, new or otherwise. When we built the bold and pure new Mokka it was clear it was anything but ordinary. We teamed up with folks sharing the same attitude to leaving normality in the dust – that’s where Defected Records came in.

 

James Kirkham, Chief Business Officer at Defected said: “We’re looking to do things differently; by leveraging music as the common denominator to millions, we’re giving modern consumers new routes into the Opel brand, launching a vehicle like the Opel Mokka in a truly exciting and engaging way. By simultaneously releasing our club remix soundtrack from the TV spot and embedding it onto promotional assets - all leading to our virtual launch party, Less Normal Experience - we’re flipping the traditional marketing script and showing how the power of music can work way beyond a mere sound sync.”

HOW IT STARTED x WHERE IT WENT.

It's a new dawn, it's a new day.
The first hint anyone got about A Less Normal Experience was Opel’s high-energy collab with Defected Records on the new Opel Mokka TV spot. Combining the best of legacy and modernity, the highly emotive, explosively brassy rework of Nina Simone’s classic Feeling Good was the perfect soundtrack for Mokka: fun, young-minded, electric and innovative in all respects. It’s still racking up streams on Spotify, setting the tone for the whole Mokka campaign and your own Less Normal Experience.

THE LINE-UP.

London. Marseille. Berlin. Chicago. Rüsselsheim.
Six of the biggest names in the world of house music entertained a global audience of party lovers and music enthusiasts. Here’s more about those beat maestros and their individual highlights from the Less Normal Experience.

THE LINE-UP.

London. Marseille. Berlin. Chicago. Rüsselsheim.

From across Europe, from across the Atlantic, and all the way from our own front room, we have the sounds and sights for the ultimate party vibes on this LESS NORMAL EXPERIENCE.

From Defected Records HQ in the UK to Opel HQ in the heart of Germany, we hope you’ve enjoyed this less normal celebration of the all-new Opel Mokka as we hit the road for a test drive near you. Book one yet?

BOOK A TEST DRIVE